Everything You Need to Know About the Viral Asoka Makeup

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By Chelsea Hall
Published on March 31, 20255 min read
An image of a woman with full glam makeup wearing an Arabian-style pink costume
An image of a woman with full glam makeup wearing an Arabian-style pink costume
A post shared by Andreina Joliet, Instagram/@andreemua

Prepare to embrace your inner royalty with the latest sensation in the beauty world: Asoka makeup! Inspired by the elegance and sophistication of ancient Indian queens, this trend focuses on enhancing your natural beauty with a touch of regal charm. The Asoka makeup trend blends timeless grace with modern makeup techniques, making it suitable for everyday wear and special occasions. Picture the classic allure of Bollywood combined with today's cutting-edge beauty tips, resulting in an effortlessly chic look. 

 Drawing inspiration from the 2001 Bollywood film Asoka, featuring the iconic Kareena Kapoor Khan, the Asoka makeup trend has taken social media by storm. Makeup artists, content creators, and influencers are not only recreating the film's mesmerizing bridal looks but also lip-syncing to the movie's captivating song "San Sanana," spreading the trend far and wide. This makeup trend, gaining popularity across social media platforms like TikTok, has garnered millions of views and likes as creators lip-sync while applying their mesmerizing makeup look. It's not only reviving the popularity of the movie Asoka, but also introducing the magic of Hindi music and Bollywood to a global audience. Read on to learn how to master the Asoka makeup trend.

What Is Asoka Makeup?

Asoka makeup draws inspiration from the opulent and elaborate beauty rituals of ancient Indian royalty. This trend focuses on achieving radiant skin, well-defined yet elegant eyes, and rich, natural hues, often seen at South-Asian weddings. Flawless, glowing skin, intense kohl-rimmed eyes, and vibrant, berry-toned lips characterize the look. It's all about projecting a majestic presence with a modern twist, making it ideal for those who enjoy blending traditional and contemporary styles.

How to Get the Asoka Makeup Look

Step 1: Prepare Your Skin

Start with a clean, moisturized face. Apply a hydrating primer like the GROWN ALCHEMIST Anti-Pollution Primer to ensure your makeup stays in place and lasts all day. 

Then, use a medium to full-coverage foundation that matches your skin tone. Blend it out using a foundation brush or a damp beauty sponge for a seamless finish.

Lastly, conceal any blemishes or dark circles with a creamy concealer like HUDA BEAUTY’S The Overachiever High Coverage Concealer, focusing on the under-eye area and blending it outwards. 

Step 2: Create a Flawless Base

First, set your foundation and concealer with a light dusting of translucent powder like LAURA MERCIER’S Translucent Setting Powder to avoid shine and ensure longevity. 

Then, apply a warm-toned bronzer to the hollows of your cheeks, temples, and jawline to add dimension and a sun-kissed glow. 

Step 3:  Illuminate Your Features

This step is simple—highlight the high points of your face (cheekbones, brow bone, the bridge of your nose, and Cupid's bow) with a golden highlighter like MOTD COSMETICS’ Highlighter to achieve that coveted lit-from-within glow. 

Step 4: Enchanting Eyes

Start by priming your eyelids with an eyeshadow primer like SANDBAR BEAUTY’S Shadow Light Eyeshadow Primer for vibrant color payoff and long-lasting wear. 

Then, sweep a soft, earthy brown or shimmering eyeshadow across your lids, blending into the crease. Next, use a darker brown or plum shade on the outer corners to add depth. 

Once you’re happy with the depth and smokiness, line your upper and lower lash lines with a black or dark brown kohl pencil, smudging it slightly for a sultry effect. 

Finish the eyes off with two coats of volumizing mascara to make your lashes pop. 

Step 5: Perfect Your Brows

Fill in your brows with a brow pencil or powder that matches your hair color, creating a defined yet natural shape. Then, set your brows with a clear or tinted brow gel like BENEFIT COSMETICS’ Gimme Brow Volumizing Fiber Gel to keep them in place all day. 

Step 6: Define Your Lips

For your perfectly defined pout, outline your lips with a berry or nude lip liner, then fill them in with a matching lipstick. To make the lips look that much more kissable, dab a bit of gloss or highlighter in the center.

Check Out These Asoka-Inspired Makeup Looks:

1.    A Vibrant Red Lipstick Look 

Get ready to grab attention with this sultry, deep red lip Asoka-inspired look. It's essential to recreate this beautiful style by completing the look by adding highlighter on your cheekbones and down the center of your nose for an all-over glow.

2.  A Subtly Glowing Look 

Here's a glowing goddess makeup look that features subtle gold eyeshadows, slightly smudged kohl eyeliner, rosy cheeks, mauve pink lipstick, highlighted features, and defined brows. To enhance your eyes further, apply a touch of gold eyeshadow, such as ELOISE BEAUTY'S Glitter Jewels Liquid Eye Shadow, to the inner corners for an extra pop of brightness and dimension.

3.     A Shimmering Pink Look 

This stunning interpretation of the Asoka makeup trend features heavy pink blush, glossy pink lipstick, and shimmery pink eyeshadow. Accentuate the look with a defined cat-eye and highlighted brow bones. Pro tip: Apply blush gradually to avoid harsh lines, and use a damp brush for a more intense eyeshadow shimmer.

4.     A Pop of Teal Look

 Get ready to turn heads with a stunning smokey-eye look featuring a pop of shimmering teal shadow and a shimmery waterline. Pair this eye makeup with rosy cheeks and a nude lip shade that flatters your skin tone. Don't forget to groom your eyebrows to perfection using a spoolie brush like the ANASTASIA BEVERLY HILLS Dual-Ended Angled Brush and brow gel for a natural finish. Ensure that you blend the smokey eye thoroughly to create depth.

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