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A person wearing a sheer purple blouse holds a pink IPSY gift box tied with a red satin ribbon against a red background.A person wearing a sheer purple blouse holds a pink IPSY gift box tied with a red satin ribbon against a red background.

IPSY 101

How to Give the Gift of IPSY to Everyone on Your List

By Susan Muramoto

Published on Oct 28, 2025 • 3 min read

A person with wavy blonde hair and rosy makeup smiles brightly while holding two mascara tubes near their face against a pink background, wearing a strapless gold textured top.A person with wavy blonde hair and rosy makeup smiles brightly while holding two mascara tubes near their face against a pink background, wearing a strapless gold textured top.

Makeup

One Mascara Does Not Fit All—Here’s the Type Your Lashes Are Begging For

Published on Oct 25, 2025 • 7 min read

IPSY 101

New Names. Same IPSY.

Published on Oct 22, 2025 • 3 min read

An image of three small, bright-orange pumpkins sits in a neat row on a candy-pink surface, each casting bold, elongated shadows to the leftAn image of three small, bright-orange pumpkins sits in a neat row on a candy-pink surface, each casting bold, elongated shadows to the left

Skin

10 Thanksgiving Foods That Will Have Your Skin Coming Back for Seconds

Published on Oct 15, 2025 • 7 min read

It's about glam time you treated yourself.

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Close-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest MascaraClose-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest Mascara

Makeup

I Tried Benefit’s New Fan Fest Mascara—It’s Like Lash Extensions in a Tube

Published on Aug 12, 2024

An image showcasing the top Glow Recipe products against a purple gradient backgroundAn image showcasing the top Glow Recipe products against a purple gradient background

Skin

The 10 Best Glow Recipe Products That Transformed Our Skin

Published on Aug 28, 2024

Makeup

I Tried the New BAREMINERALS Complexion Rescue Liquid Blonzer—It’s a Sun-Kissed Glow in a Tube

Published on Jun 24, 2024

Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.

Makeup

I Tried the Charlotte Tilbury Beautiful Skin Foundation for a Month to See If It Lived Up to Its Name

Published on Jan 25, 2024

Makeup

I Tried the Tarte™ Fake Awake™ Eye Highlight—It’s Like Instant Beauty Sleep in a Pen

Published on Jun 24, 2024

Makeup

Can BENEFIT’s New POREfessional Matte Primer Make It Through a Warehouse Rave? Let’s Find Out!

Published on Jul 24, 2024

A collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient backgroundA collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient background

Makeup

13 E.L.F. Beauty Products That We’re Currently Obsessed With

Published on Sep 3, 2024

MAC Lash Dry Shampoo Mascara Refresher ReviewMAC Lash Dry Shampoo Mascara Refresher Review

Makeup

I Tried MAC’s New Lash Dry Shampoo Mascara Refresher—Gimmick or Game-Changer?

Published on Jan 25, 2024

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