October’s Glam Bag Design Is Ipster-Voted and Spooky-Season-Approved

Behind the October 2025 Glam Bag Design

“Magical. Transformation. Renewal.” That’s how IPSY designer Joanne Wong sums up this month’s bag. And with its otherworldly mix of snakes, stars, and evil eyes, the vibe checks out.

“We wanted to move away from traditional Halloween tropes and lean into the energy of healing and protection,” Wong explains. “The snake-and-evil-eye motif represents transformation, renewal, and warding off negativity, like a little protective charm for your beauty routine.”

The deep berry background wasn’t the first idea on the table. Wong experimented with dark purple, neon green, even gray before landing on this shade. “The berry made the purple snakes and neon stars pop in a way the others didn’t,” she says. “It felt fresh compared to our past October bags, but still spooky and supernatural.”

And then there’s the zipper pull. This month, it’s a gleaming gold evil-eye charm finished with a tiny crystal accent. “I wanted it to tie directly to the artwork,” Wong says. “It’s a small detail, but one you’ll notice every time you zip it open. I even added a light yellow stone for that extra touch of glam.”

Of course, getting the colors right wasn’t without challenges. Early samples made the snakes disappear into the background, but after a few tweaks, the design came to life. “It was worth it,” Wong says. “Now the bag feels vibrant, fun, and still perfectly in tune with October.”

Why Ipsters Love It

What makes this bag so special? According to Wong, it’s all in the balance: “The berry background and neon details make it feel fresh and unexpected for the season, but the motifs still bring in that mysterious, spooky vibe. It’s fun and colorful—but with just enough edge.”

And the best part? Ipsters saw the vision, too. When given the chance to vote, this design came out on top, proving once again that our community loves to mix a little magic with their makeup.

So toss in your favorite lipstick, your protective crystals (you do you!), and let this month’s Glam Bag keep your beauty vibes high all spooky season long.