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Meet Try January, the 31-Day Beauty Challenge You’ll Actually Want to Keep

By Maddie Aberman

Published on Dec 22, 2025 • 3 min read

This January, we’re ditching resolutions for reinvention. At IPSY, we’re kicking off the new year with something way more fun: Try January, a 31-day beauty challenge built around one simple idea…to play beauty.

All January, each day of the week brings a small, achievable way to shake up your routine, rediscover your stash, and say yes to something new. Whether it’s finally testing that bright red lipstick, mastering that viral TikTok hack you saved ages ago, or giving your skincare lineup a total reset, there’s a Try January challenge for every mood, moment, and makeup bag.

From Makeup Monday to Slow Sunday, think of these daily prompts as your permission slip to experiment, because your routine should never feel routine.

Check out our Try January challenge hub to play along all month long.

It's about glam time you treated yourself.

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What Is Try January?

Try January is IPSY’s 31-day beauty challenge that turns your daily routine into a playground for self-expression. Every day is a new prompt—small, easy, and totally doable—that encourages you to explore your products in fresh ways.

It’s not about perfection, it’s about participation. There’s no wrong way to play beauty here. Whatever your style, skill level, or stash size, you can jump in at any time and make it your own. Join the conversation and show us your looks with #TryJanuary. You might just inspire the next trend.

How It Works: Your Daily Challenges

Think of Try January as your beauty cheat sheet for the month. Each day of the week has its own theme, so you always know where to start. And because January 1 falls on a Thursday this year, we’ll kick things off with Throwback Thursday and then roll into the full weekly lineup.

Follow the daily prompts or remix them to fit your routine, share your looks with #TryJanuaryIPSY, and repeat all month long—there’s no wrong way to play. If you ever need a nudge, follow us @IPSY on Instagram and TikTok for daily reminders, inspo, and Ipster shoutouts. You can also check out our brand-new Try January hub full of everything you’ll need to take on Try January in style.

Here’s your week at a glance:

Makeup Monday: Switch it up! New lip, new vibe, new you.
Trend Tuesday: Test what’s trending, and make it your own.
Wildcard Wednesday: Break a rule. Try the unexpected.
Throwback Thursday: Revisit an old fave or a retro vibe.
FYP Friday: Try a viral TikTok hack straight from your feed.
Swap Saturday: Trade a go-to for something new.
Slow Sunday: Unwind, reset, and treat yourself.

Repeat these challenges each week or mix it up. Try January is all about keeping beauty fun, flexible, and totally you.

What to Try First

Need a little inspo to kick things off? We’ve got you covered! Check out our quick hits below, or head to our brand new Try January hub full of everything you’ll need to take on Try January in style.