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BENEFIT COSMETICS
Roller Lash Curling & Lifting Mascara in Black
8.5 g
•
$29.00JOIN NOW TO UNLOCK DEALS
Color: Black

Why You'll Love It

Inspired by hair rollers, this mascara curls, lifts, and gives you that wide-eyed look you love. With a unique Hook ‘n’ Roll™ brush that grabs even the shortest lashes and provitamin B5 to condition, it’s all about sky-high volume and lush lashes.

Hold the wand with the curve facing downward. Wiggle from the base of lashes to the tip, rotating the wand as you go to match your eye's shape and coat every lash, even the inner and outer corners.

Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/- C 77499 (Iron Oxides)].

Founded by two sisters in San Francisco, this quirky brand puts the fun back in makeup without sacrificing any of the quality. From iconic packaging to groundbreaking formulas, BENEFIT COSMETICS is beloved across the world for good reason.

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Unlock the Best Deal on Custom-Picked Beauty

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IPSY
Glam Bag

5 deluxe-size samples

$14 / month
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BoxyCharm Subscription

5 full-size products

$32 / month
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IconBox Subscription

8 full-size products

$65 / month

How IPSY subscriptions work?

More questions? Go to the Help Center.
What is the IPSY Shop? How do I access it?
The IPSY Shop is our members-only shop with the best deals (up to 80% off!) on the best beauty. You unlock 24/7 access to the IPSY Shop by becoming an IPSY member with a subscription to Glam Bag or BoxyCharm.
How are Glam Bag and BoxyCharm different?
Glam Bag includes 5 deluxe-size samples that are personalized for you each month, plus a makeup bag. BoxyCharm features 5 full-size faves from top brands, also personalized based on your preferences.
How does IPSY personalize my products?
You’ll take a Beauty Quiz about your preferences (think: brands you love, products you want, and more). Your answers help us personalize your subscription every month with picks we think you’ll adore.
Can I get both Glam Bag and BoxyCharm?
Yes! You can subscribe to both Glam Bag and BoxyCharm for a mix of deluxe-
size samples and full-size products, all personalized to you. It’s the best way
to discover new beauty.
What savings can I expect as an IPSY member?
For starters, you always get major value in your monthly shipment (with Glam Bag, you score up to $70 worth of products for only $14!)—but members also get access to all our best and biggest sales with up to 80% off their favorite (and future favorite) brands. We also drop weekly deals in the IPSY Shop, plus more limited-time offers available only to members.
What do I get by joining IPSY?
IPSY members get perks like personalized products, access to epic deals, and savings on top brands. When you join, you’re also tapping into a community of millions who love beauty as much as you do.
How do I cancel or change my subscription?
You can modify your subscription at any time through your account settings. You can skip a month, change your delivery frequency, or cancel if needed. It’s easy
to make your subscription work for you.