Morgan Donahue
Photo by SGranitz/WireImage
The 2000s gave us flip phones, Juicy Couture tracksuits, and a makeup era that was nothing short of unforgettable. Frosted lips, body shimmer, razor-thin brows, and just a little too much bronzer—it was a time when “more is more” ruled. The best part: So many of those Y2K beauty trends are back (this time with formulas and techniques that make them way more wearable for 2025).
Whether you’re ready to swipe on pastel shadow for a Y2K-inspired night out or just want to add a frosty gloss to your everyday look, these 14 throwback makeup trends prove that 2000s-inspired beauty will forever be iconic. Keep reading for our tips on how to recreate our fave retro makeup looks.
It's about glam time you treated yourself.
Frosted lips were the finishing touch in the early 2000s—icy pinks, silvery sheens, and a frosty gloss layered over everything. To give it a 2025 refresh, go for high-shine glosses with micro-shimmer in champagne, rose, or even holographic shades. Try layering them over a nude or mauve liner, so you still get that frosted payoff without looking dated.
This era was all about piling on mascara—clumps and all. For the 2025 version, you still want drama, but with a touch more polish. Start with a lengthening mascara and build it up in layers. After the first coat, use a clean spoolie to separate any stuck-together lashes, then keep stacking until you achieve your desired look.
The 2000s leaned hard into bright colors: turquoise, mint green, lavender, sky blue. The rule? Pack color from lash line to brow bone—no blending out into skin-tone territory. To copy this look today, start with a neutral transition shade all over, then use a vibrant shade on the lid and blend it subtly at the edges for a softer vibe. Balance is key—let the rest of your look (brows, lips, skin) stay more grounded.
Back in the 2000s, matte skin reigned supreme—no dew, no glow, just that flawless “blank canvas” vibe. Today’s take feels a little softer (and way more wearable). Think: natural-looking skin with minimal shine, but not so matte it looks dry. Start with a long-wear matte foundation, then lightly set your T-zone to keep things in place. Leave your cheeks and high points with a hint of radiance for balance, and if you’re craving that true Y2K touch, dust on a subtle highlighter to bring back the shimmer.
Nothing screams 2000s like the ultimate blank canvas lip. To recreate this look now, start with a neutral liner just a touch deeper than your natural lip shade, lightly fill in, then swipe on a sheer gloss or balm. Go for something with a hint of peach or apricot to keep it fresh (not flat). Paired with a smoky eye or bold shadow, this Y2K classic still nails the perfect balance.
Channel your inner angel with a shimmery, soft-focus look that feels straight off a 2000s runway. Sweep a pearly eyeshadow across your lids and blend it all the way up to the brow bone for that lit-from-within glow. If you’re going full glam, tap a more intense shimmer or glitter flake right at the center of your lids for extra dimension. Pair it with a dewy highlight on your cheekbones, brow bones, nose tip, and inner corners to catch the light from every angle. Finish with a glossy, shimmery pink lip—the kind that looks effortlessly kissable and totally Y2K.
As seen on Beyoncé, shimmery everything might be the most iconic makeup trend of the early 2000s. Gold-spiked powders and glittery creams were dusted or slathered onto basically every body part that saw the light of day. For a current take on this early 2000s makeup look, opt for a nourishing body oil with a hint of shimmer and apply to your shoulders and collarbones for luminous, glowy skin.
If you dumped out anyone's purse in the early 2000s, chances are you’d find a pair of tweezers. The naturally full brows of the ’80s became slimmer through the ’90s, before whittling down to their razor-thin final form in the 2000s. Celebs like Christina Aguilera, Pamela Anderson, and Jessica Alba were all-in on the trend. Since thin brows are becoming in vogue again, we’ve put together a detailed guide to get the look safely—without the permanent hair loss this time.
Lavender lids had their it girl moment in the early 2000s, and honestly, we’re still not over it. Pastel purples popped up everywhere—sometimes as soft matte washes, sometimes as full-on shimmer moments—and the vibe was always dreamy and whimsical. Fast forward to now, and this shade is just as wearable. Sweep a lavender shadow across your lids for a fresh, youthful wash of color, and pair it with lots of mascara (and maybe a glossy lip) to keep it feeling modern and fun.
The ultimate Y2K accessory? Lip gloss. Think ultra-glassy shine that made every pout look instantly fuller (yes, even if your hair got stuck in it every five minutes). The good news: formulas today are way less sticky and way more hydrating, thanks to nourishing oils and balmy textures. Swipe one on solo for that nostalgic juicy finish, or layer over liner for a polished, 2025-ready twist.
While we shudder to think of the unhealthy tanning bed use that ran rampant at the time (and lack of sun protection skincare), this decade also ushered in the concept of a faux glow. Powder bronzers were applied generously to create a sun-kissed complexion and self tanners added a longer lasting bronze look to the body—even if it did skew orange. These days, there are plenty of natural looking bronzers to help you glow like Gisele. A light sweep across your forehead, cheeks, and nose bridge is all you need for that effortless sun-kissed vibe.
Emo makeup was more than just a trend, it was a lifestyle that often included heavy eyeliner, several coats of mascara, smokey eyes, and an iPod full of pop punk. And when emo makeup comes to mind, so does Avril Lavigne—who was most emblematic of this particular 2000s makeup trend. If you want to try your hand at emo makeup, we suggest having a trusty black eyeliner in your arsenal and don’t forget the lower lash line!
Shades of brown lip liner were all the rage. They were accompanied by matching gloss and lipstick shades to create a defined border, or they were used with lighter shades to create contrast. In the spirit of recreating this iconic 2000s makeup trend, pair a neutral brown shade with your favorite clear gloss for a visible lip liner statement look. Check out celebs like Megan Thee Stallion and Bella Hadid for modern-day inspo.
Could we even talk about 2000s makeup without mentioning the princess of pop, Britney Spears? Blue shadow was her signature—whether frosty sky-blue lids or sultry navy smokey eyes, it made her brown eyes pop. Today, pastel blues and bold indigos are making a comeback on runways and red carpets, proving this Y2K fave isn’t going anywhere. Try it subtle with an inner-corner pop, or go full Britney and build a smoky navy eye for maximum drama.
2000s makeup definitely has its place in 2025, just with a few tweaks. Frosted lips? Keep the shimmer but choose lightweight, hydrating formulas so it feels luxe and glossy instead of sticky. Bold blue shadows? Pair them with soft, natural base makeup so your eyes pop without overwhelming your look. Spider lashes? Swap heavy clumps for lengthening mascaras layered in stages, and finish with a gentle spoolie to separate and define. Even the classic nude lips get a refresh—pick liners and glosses with warm undertones or a subtle sheen for dimension. The key? Take the iconic elements you love, then balance them with modern textures, formulas, and application tricks so your look feels current while still giving major Y2K nostalgia.
From frosted lips to pastel shadows, the 2000s were full of fun, bold, and unforgettable beauty moments—and they’re all fair game for a modern twist. Whether you want to embrace a full-on Y2K look or just sprinkle in a few nostalgic details, these trends are the perfect excuse to get creative and play with your makeup. Ready to try these updated classics for yourself? Head over to the IPSY Shop to find all the products you’ll need to bring your favorite 2000s-inspired makeup looks to life.
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