Your Next Era of Beauty for 2025 Is Written in the Stars

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By Maddie Aberman
Published on November 27, 202420 min read
Mysterious woman Vector Space illustration with stars in hair
Mysterious woman Vector Space illustration with stars in hair

This year, your beauty routine is about to get a celestial upgrade, thanks to a little cosmic guidance. Whether you’re an Aries who can’t resist a bold lip, or a Virgo meticulously searching for the perfect dewy highlighter (don’t worry, we’ve got you), this year’s beauty horoscope is your ultimate cheat sheet for looking—and feeling—celestially stunning.

Think of this as astrology meets your beauty bag (or in this case, your Glam Bag!): we’re talking personalized product recs, cosmic-inspired colors, and tips that don’t just match your vibe but amplify it. Ready to glow like the main character in your life story? Astrologer Julia Kelley breaks down how the stars will inspire beauty trends in 2025, with personalized tips and product recommendations for each zodiac sign. Get ready, your 2025 beauty evolution starts now.

Meet the Expert

Julia Kelley is an astrologer and registered yoga teacher. She is known online as the face and creator of the popular astrology-based social media account @yourmomshoroscope. Kelley has partnered and collaborated with various brands, including Meta, HBO Max, and Amazon Prime Video, and she has been featured in Bustle; Entertainment Tonight; O, The Oprah Magazine, and more.

What are Beauty Horoscopes?

A beauty horoscope isn’t just about predicting which lipstick color is meant to be yours—it’s about aligning your beauty choices with the energy and traits of your zodiac sign. After all, beauty isn’t just skin deep; it’s about self-expression, and the stars can help guide us in revealing our truest selves through makeup, skincare, and more. 

“The planets and stars have guided civilizations throughout human history, and they can even guide us in making skincare, beauty, and color choices,” says Kelley. “Trends tend to cycle throughout the years, and often they follow a similar cycle to the planets.” The resurgence of Y2K beauty trends? You can thank Jupiter for that one. “Last year, Jupiter revisited where it was back in 2000, at the start of the millennium,” says Kelley.  

But here’s the thing: when your beauty routine is aligned with the cosmos, you're not just following trends—you’re tapping into the power of the universe and something truly magical happens.

2025 Beauty Horoscope by Zodiac Sign

Aries Beauty Horoscope 2025: March 21 – April 19

Personality Snapshot:

“With two major planets, Saturn and Neptune, entering your sign this year, there will be no shortage of activity in your life. With the eclipses in your sign for the last year and a half, you may be thinking that you’re ready for a break. Fear not, as Saturn will be in your sign from May through September, offering help to set a new foundation in your life. This may include your approach to beauty and wellness. With Neptune also in Aries from the end of March through October, there will be a plethora of ideas, inspirations, and fantasies to create. You may be filled with excitement to try something new or leap into an entire new identity. Aries is connected to the head and jawline, which can reveal how the muscles in your face and head affect the look and feel of your expression. This can be a great year to explore techniques for face sculpting, contouring, and even craniosacral massages.  That said, this year is ultimately about setting a strong foundation and getting back to the basics, especially with your skincare.” 

Beauty Trends & Tips for 2025:

“With so much movement in your zodiac sign, it may be easy to overdo it with your skincare routine. You may notice your skin is more reactive or sensitive this year. That said, centering on the foundations of your skin and hair health will be beneficial this year, such as focusing on your skin barrier health and using products that help cool the skin and reduce inflammation. A calming moisturizer may be your best friend this year. That said, with the basics in check, expression can still be your playground. Your natural Aries boldness may get an extra boost this year, especially when it comes to your hair and eyes. You can’t go wrong with a bright red or burnt orange hue. Lastly, you might have fun with hair accessories this year, or perhaps a new cut or color will be the accessory itself.”

Product Recommendations:

Taurus Beauty Horoscope 2025: April 20 – May 20

Personality Snapshot:

“Taurus, 2025 is bringing you a much-needed break and respite after having Uranus in your sign for the last seven years! Uranus deals with the nervous system and sudden changes. It will be in Gemini from July until November this year, which means you will start and end the year still buddied up with Uranus. That said, this will be a big shift for Taurus placements, as it prepares you for a smoother sailing next couple of years.”

Beauty Trends & Tips for 2025:

“This is a year to embrace self-care and the moments you have with yourself to focus on beauty and pleasure. With Venus retrograde taking a stroll through your 12th house early in the year, you may start the year off with more of a desire for rest than a reality of it. Nonetheless, Jupiter and the lunar nodes will complement your sign, offering some pampering as needed. This may look like spending more time in stillness and meditation, and equally offering that distilled presence to your beauty routine. Adding practices that allow you to move mindfully and slowly through your daily rituals will be beneficial. For example, incorporating a hair oil for added luxury and length to your routine. Speaking of oils, embracing more oils and lotions will be beneficial this year. Finding a full-body oil that you love can help improve your overall skin health and add more intention into your routine.”

Product Recommendations:

Gemini Beauty Horoscope 2025: May 21 – June 20

Personality Snapshot:

“Gemini, this year kicks off a major era in your life that will take place for the next seven years. With Uranus entering Gemini from July to November, you can expect some noticeable changes in your life. Uranus is connected to radical ideas, abrupt movement, and eccentric styles. This is not the year to shy away from expression.” 

Beauty Trends & Tips for 2025:

“Even with a minimal look, you will likely attract admiration. As Gemini is associated with the hands, this is a great year to go all out on your nail routine. You may find yourself incorporating new patterns and colors into your style this year. Bright greens and blues along with iridescent colors will be as drawn to you as you may be to them. Additionally, if the use of white or pastel blue eyeshadow or eyeliner hasn’t been your go-to, you may feel inspired to try it out this year. Furthermore, with a rush of activity, you may find yourself needing to streamline your routine. Skin streaming has been coined in reference to finding core products and techniques to simplify your daily routine. Experimenting with different toners, cleansers, and serums may lead to your perfect, personal streamlined regimen.”

Product Recommendations:

Cancer Beauty Horoscope 2025: June 21 – July 22

Personality Snapshot:

“Cancer, this year offers a change of pace as Jupiter debuts in your sign for the first time in a decade. Jupiter offers growth and change and can specifically be a catalyst for a shift in appearance and expression. With many angular transits this year, especially for Cancer risings, you may garner appreciation and attention in unexpected ways. That said, an aesthetic that may resonate or naturally emit from Cancer this year will emphasize the look and feel of the moon.” 

Beauty Trends & Tips for 2025:

“You may gravitate toward silver, white, and blue hues along with the use of reflective textures and shimmer looks. A dewy or wet look may be perfect for a night out. Furthermore, crescent shapes may complement your look. Face sculpting can be enticing this year. That said, rather than aiming for sharp facial features, you may emphasize the beauty of a round, full look through the use of blush and creative contouring. Lastly, with lots of water energy this year, there is a call to lean into pleasure, elegance, and opulence  in whichever way feels best for your unique style. Overall, there is an ethereal radiance to you this year, Cancer, don’t be afraid to let it shine!”

Product Recommendations:

Leo Beauty Horoscope 2025: July 23 – August 22

Personality Snapshot:

“Leo, you may be already entering this year with a makeover. Perhaps a physical and literal makeover that you can point to, or a desire to change something notable about your appearance. You can thank Mars retrograde for this shift in appearance or perspective. This is especially true for Leo risings. We enter 2025 with Mars retrograde in Leo, and it will complete its cycle in Cancer early in the year. Mars is a great motivator for incorporating more movement into your life or completely rebranding some part of your wardrobe, physical appearance, and overall aesthetic. There will be an additional Mercury Retrograde in your sign in July, but aside from this, you’ll have a bit of a break from major transits in your sign. That said, the transits around your sign, especially in your fellow fire sign, Aries, will be more than enough to keep you entertained.”

Beauty Trends & Tips for 2025:

“This movement invites you to explore new styles and colors. Embracing the warmth of your fire energy within your complexion this year can be both exciting and alluring. An orange lip liner, gloss, or a bright highlighter can bring out your inner luminance. That said, many Leos may feel called to rock a nude or bare look and embrace more of their natural features. With that in mind, what goes on when the sun is down may be just as important this year. Leos will benefit from solidifying a healthy nighttime skin routine, perhaps by adding a moisturizing night cream or vitamin C serum.”

Product Recommendations:

Virgo Beauty Horoscope 2025: August 23 – September 22

Personality Snapshot:

“Virgo, while welcoming the South Node into your sign this year and embracing the eclipse seasons that come with it, you may also welcome a change to your appearance or approach to wellness. The South Node is all about releasing, and with the North Node sitting comfortably across the way in Pisces, you may feel a pull to go outside of your comfort zone this year. Virgos tend to love their routines and well-founded habits. That said, they are also born to adapt and evolve.”

Beauty Trends & Tips for 2025:

“This year, your evolution could start with a full-body skincare and wellness routine. There is a head-to-toe emphasis in 2025 with the North Node in Pisces along with Saturn and Neptune in Aries. You can benefit from extending your skincare routine and overall focus to your entire body. A full-body scrub, hydrating lotion, or body oil can do wonders for your skin and even your connection to yourself. Furthermore, incorporating scents may feel extra invigorating this year. Natural, floral, and elemental scents can invite joy into your regimen and add an essence to your presence. Additionally, some Virgo placements may feel called to change their hair or focus more on their haircare. Identifying products to help embrace natural curls or strengthen your health may leave you feeling revitalized and ready to let go of what’s heavy and invite in levity.”

Product Recommendations:

Libra Beauty Horoscope 2025: September 23 – October 22

Personality Snapshot:

“Libra, you can take a sigh of relief this year as the lunar nodes will officially move out of your sign in January. The eclipses have taken place in your sign for the last year and a half, and although we will have one more eclipse in Aries in March, the remaining eclipses will take place in Pisces and Virgo. That said, this year offers some payoff for any recent routines or habits you’ve introduced into your life, especially in health and wellness. On the other hand, if you’ve been waiting to incorporate a new habit, the beginning of this year will give you the final nudge you’ve needed to take action.” 

Beauty Trends & Tips for 2025:

“You may feel called to be seen or reveal more of yourself this year, perhaps spotlighting a feature that’s been overlooked. That feature could be your lips, neck, or collarbones as the planets may assist with giving some extra attention to these areas. Extending your skincare and makeup routine to your chest may turn some heads. Furthermore, the real fulfillment will likely come with feeling more comfortable in your own skin, perhaps in connection to finding the colors that match your true complexion. Shades of reds and pinks may stand out this year, such as a rose-toned blush, eyeshadow, or lip tint. Extending extra care to your lips won’t go unnoticed. A lip moisturizer or balm with sun protection could become a staple.”

Product Recommendations:

Scorpio Beauty Horoscope 2025: October 23 – November 21

Personality Snapshot:

“Scorpio, this year strengthens some foundations you’ve begun to lay down over the last couple of years. Without much movement in your sign, you’ve had a break from the rollercoaster of activity that likely took place a couple of years ago. That said, this year will emphasize the focus on your health and wellness.”

Beauty Trends & Tips for 2025:

“With Saturn and Neptune entering an area of health related to Scorpio, you may feel called to explore or deepen your beauty routine with more holistic wellness practices. Hygiene may become more important, especially for your skin. A deep skin cleanser, scrub, or exfoliator could make a big difference to your overall skin health. Furthermore, incorporating methods such as lymphatic massages or tools (such as a gua sha) could be a game changer. Colors that may feel alluring to you this year are dark, rich hues, such as plum, burgundy, and crimson. Additionally, a brown lip liner could make an appearance!”

Product Recommendations:

Sagittarius Beauty Horoscope 2025: November 22 – December 21

Personality Snapshot:

“Sagittarius, 2025 invites you to add more ritual and ceremony into your beauty practices. As a fire sign, it may feel familiar to be on the move and stay busy. This year asks you to surrender to a slower pace and turn your attention inward. Your self-care is ultimately about being in touch with your authentic self and true needs, and this year may shine a light on where that is necessary in your life.”

Beauty Trends & Tips for 2025:

“With Jupiter in watery Cancer and the North Node in ethereal Pisces, there is a softening and invitation to be more intentional and present. Aries is still lighting up your sector of pleasure, which means slowing down doesn’t mean sacrificing enjoyment. Tapping into your senses could unlock hidden desires this year. Spending time in a candle-lit bath or on a massage table may help you tune into the parts of your body and self that you’d like to express more of. You might feel drawn to dark or smoky looks, the color black, and stark contrasts as you explore different shades of your inner expression.”

Product Recommendations:

Capricorn Beauty Horoscope 2025: December 22 – January 19

Personality Snapshot:

“Capricorn, this year ushers in new perspectives and opportunities to explore different directions. With Jupiter entering your opposite sign, Cancer, there is a gentle but firm nudge to get out of your comfort zone. Luckily, this year you may feel ready to embrace discomfort! There is an invitation to explore the benefit of contrast and contradiction, even in your beauty routine.”

Beauty Trends & Tips for 2025:

“Hot and cold therapies and practices can be beneficial this year. For instance, using red light or other light techniques, and balancing this with cold therapy. You can start with something as simple as rinsing your face in cold water. This theme extends beyond wellness techniques and into your makeup palette as well. This year is a great time to balance cool and dark tones depending on the mood and occasion. Wearing a navy blue eyeshadow with a touch of silver one evening can complement a warm sunset with subtle orange and gold the next day—or perhaps exploring a milky, dewy look for a few weeks before trying a clean, bare look.”

Product Recommendations:

Aquarius Beauty Horoscope 2025: January 20 – February 18

Personality Snapshot:

“Aquarius, this year offers some personal space to explore and experiment with different layers of expression and identity. Although Pluto is still in the early degrees of your sign, you may be feeling more familiar with it in your sign, along with the changes it brings. This year invites you to continue connecting to your authenticity and following your curiosity.” 

Beauty Trends & Tips for 2025:

“Within your beauty routine, you may find yourself more drawn to longevity and wellness. This year, you may incorporate a new product or technique into your regimen, or perhaps create a routine from scratch. Keeping it simple will be helpful, such as starting with products that encourage skin health. Wearing sunscreen, perhaps a tinted sunscreen, will be an essential for many people this year. You may feel called to improve your overall health and hygiene, noticing how your exercise, diet, and gut health connect to your skincare. Finding products and methods to help with pigmentation and evening your skin tone may also be of interest. Exploring face sculpting techniques and tools can be helpful, such as using a face massager or beauty roller. Additionally, gems and gemstones may be lucky for you this year, especially amethyst. Wearing necklaces, bracelets, and rings can add an extra spark to any look this year.”

Product Recommendations:

Pisces Beauty Horoscope 2025: February 19 – March 20

Personality Snapshot:

“Pisces, this is a special year for you with the North Node entering your sign. The North node hasn’t been in Pisces in 18 years, which makes this a notable event for Pisces placements. For the next year and a half, you will experience the eclipses in your sign. That said, the North Node can offer direction, luck, and the occasional spotlight. With Jupiter in a fellow water sign, this is a great year to embrace your natural element of water.” 

Beauty Trends & Tips for 2025:

“Starting with your beauty routine, it can be helpful to double down on your hydration this year. Adding a hyaluronic acid to your skincare can help with hydration. Additionally, focusing on fortifying your skin barrier may be equally important. Watery looks and hues may flow naturally into your repertoire this year. You might also enjoy exploring pastels, such as baby blue and teal hues that reflect mermaid-core.

Extending your attention to your whole body, and especially the hands and feet is encouraged. Moisturizing and wearing sun protection on your hands may become more common this year. Furthermore, accessorizing is your friend. Don’t shy away from silver, glitter, and anything that brings out your natural glow.”

Product Recommendations:

Key 2025 Beauty Trends for Every Zodiac Sign

No matter your sign, these beauty trends will dominate the year:

  • Skinimalism: A minimalist approach to skincare that prioritizes healthy, glowing skin with fewer but highly effective products.

  • Ethereal Eyes: Shimmering pastels and metallic shadows are perfect for dreamy, celestial-inspired looks.

  • Statement Lips: Deep reds, plums, and unexpected brights like neon pink will steal the show.

Looking for inspiration? Check out our makeup trends lookbook for even more trends to try.

Frequently Asked Questions

Q: How can I find the right beauty trend for my zodiac sign?

A: Start with your sign’s personality traits and look for trends that resonate with your vibe. Try incorporating suggested colors, techniques, or products into your routine.

Q: What are beauty horoscopes?

A: They’re a fun and personalized way to connect astrology with beauty, offering tips and trends tailored to each zodiac sign.

Q: Which zodiac signs will benefit most from self-care in 2025?

A: All signs should embrace self-care, but water signs (Cancer, Scorpio, Pisces) will especially thrive with calming skincare rituals and grounding beauty routines.

Final Thoughts

The stars have spoken, and this year is all about embracing your unique glow. Let your zodiac sign guide you to the best trends, products, and rituals for the year ahead. Want more cosmic inspiration? Dive into IPSY’s curated content and explore personalized beauty recommendations with your monthly Glam Bag or BoxyCharm.

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