All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index
3 headshots of Asian beauty brand founders3 headshots of Asian beauty brand founders

Beauty Amplified

60 AAPI-Founded Beauty Brands You’ll Wish You Discovered Sooner

By Susan Muramoto

Published on Apr 28, 2025 • 20 min read

Skin

9 Best Tips for Getting the Glowing Skin of Your Dreams

Published on Apr 28, 2025 • 5 min read

Makeup

Goddess Complex Is the Beauty Vibe Taking Over 2025

Published on Apr 28, 2025 • 4 min read

IPSY 101

The Ipsies: 2025 Beauty Awards Are Here—Meet the Winners

Published on May 9, 2025 • 8 min read

It's about glam time you treated yourself.

Join IPSY

What’s on Our FYP

A close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expressionA close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expression

Makeup

8 Iconic Y2K Makeup Looks That Are Making a Comeback

Published on May 28, 2025 • 4 min read

An image of a woman looking glam and chic with her black ribbon hairstyleAn image of a woman looking glam and chic with her black ribbon hairstyle

Hair

14 Ribbon Hairstyles to Help You Enter Your Coquette Era

Published on Feb 27, 2024

A close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blushA close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blush

Makeup

Everything You Need to Know About Boyfriend Blush—TikTok’s Latest Cheeky Makeup Trend

Published on Jun 25, 2024

Blonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finishBlonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finish

Makeup

How To Look Lit From Within, Thanks to TikTok’s Pearl Skin Makeup Trend

Published on May 30, 2024

Woman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bunWoman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bun

Makeup

Move Over Clean Girl! Maximalist Makeup Is Having a Moment

Published on Jun 25, 2024

An image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earringAn image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earring

Makeup

Soft Girl Makeup Is Everywhere. Here’s Why the Internet Is Obsessed

Published on Aug 21, 2024

A detailed close-up of nails featuring a soft light pink and white color combinationA detailed close-up of nails featuring a soft light pink and white color combination

Nails

9 Very Demure, Very Cutesy Nails to Try This Fall

Published on Sep 24, 2024

IPSY 101

What 20 Million Beauty Lovers Taught Us About 2025 Trends

Published on May 6, 2025

Verified Faves Only

Close-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest MascaraClose-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest Mascara

Makeup

I Tried Benefit’s New Fan Fest Mascara—It’s Like Lash Extensions in a Tube

Published on Aug 12, 2024

An image showcasing the top Glow Recipe products against a purple gradient backgroundAn image showcasing the top Glow Recipe products against a purple gradient background

Skin

The 10 Best Glow Recipe Products That Transformed Our Skin

Published on Aug 28, 2024

Makeup

I Tried the New BAREMINERALS Complexion Rescue Liquid Blonzer—It’s a Sun-Kissed Glow in a Tube

Published on Jun 24, 2024

Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.

Makeup

I Tried the Charlotte Tilbury Beautiful Skin Foundation for a Month to See If It Lived Up to Its Name

Published on Jan 25, 2024

Makeup

I Tried the Tarte™ Fake Awake™ Eye Highlight—It’s Like Instant Beauty Sleep in a Pen

Published on Jun 24, 2024

Makeup

Can BENEFIT’s New POREfessional Matte Primer Make It Through a Warehouse Rave? Let’s Find Out!

Published on Jul 24, 2024

A collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient backgroundA collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient background

Makeup

13 E.L.F. Beauty Products That We’re Currently Obsessed With

Published on Sep 3, 2024

MAC Lash Dry Shampoo Mascara Refresher ReviewMAC Lash Dry Shampoo Mascara Refresher Review

Makeup

I Tried MAC’s New Lash Dry Shampoo Mascara Refresher—Gimmick or Game-Changer?

Published on Jan 25, 2024

Ingredient Deep Dive

A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.

Ingredient Index

Is Cica the Secret to a Stronger Skin Barrier? Learn All About the Skincare Ingredient Here

Published on Mar 11, 2025 • 7 min read

Product group of skincare from various brands on a green background.Product group of skincare from various brands on a green background.

Ingredient Index

A Comprehensive Beginner’s Guide to Essential Skincare Ingredients

Published on Mar 21, 2024

Beauty portrait of a young womanBeauty portrait of a young woman

Ingredient Index

Why Hypochlorous Acid Is the Bacteria Fighting Secret to Clear Skin

Published on Nov 16, 2022

A photo of a mushroom on a petri dish and green backgroundA photo of a mushroom on a petri dish and green background

Ingredient Index

Magic Beauty Mushrooms: Why This Ingredient Should Be Your Next Skincare Move

Published on Jul 31, 2023

A photo of a blue serum with sea stones and sea moss on a white backgroundA photo of a blue serum with sea stones and sea moss on a white background

Ingredient Index

Get to Know Sea Moss, the Latest Ingredient Your Skin Loves

Published on Nov 22, 2021

Image of two models posing and smiling with eyes closedImage of two models posing and smiling with eyes closed

Ingredient Index

Peptides Are the Skincare Ingredient You Never Knew You Needed

Published on May 24, 2020

Pink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudgePink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudge

Ingredient Index

Snail Mucin is the All-in-One Ingredient Your Skin Will Love

Published on Jan 6, 2023

Aloe vera plant in white pot against yellow backgroundAloe vera plant in white pot against yellow background

Ingredient Index

8 Ways to Use Aloe Vera in Your Daily Skincare Routine

Published on Apr 26, 2021

Behind the Mic

Lisa Vanderpump smiling against a pink background with IPSY Hitting Pan logoLisa Vanderpump smiling against a pink background with IPSY Hitting Pan logo

IPSY 101

From Lip Gloss to Life Lessons: Lisa Vanderpump Spills It All at Villa Rosa

Published on Oct 17, 2024

IPSY 101

"Hitting Pan" Podcast Episode 8: The Lipstick Lesbians Gets to the Bottom of Their Transformative Beauty Journey

Published on Jun 27, 2024

IPSY 101

"Hitting Pan" Podcast Episode 1: Patrick Starrr Gets to the Bottom of His Journey to Success

Published on May 16, 2024

IPSY 101

"Hitting Pan" Podcast Episode 7: How Danessa Myricks Became Beauty’s Best Accident

Published on Jun 20, 2024

Jaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logoJaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logo

IPSY 101

Jaleesa Jaikaran’s Makeup Magic and Manifestation Secrets

Published on Oct 10, 2024

IPSY 101

Episode 6: Ash K Holm Is Setting the Record Straight

Published on Jun 13, 2024

IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.

IPSY 101

Season 2 of Our “Hitting Pan” Podcast Is Piping Hot—Catch Up Now!

Published on Sep 9, 2024

Beauty Amplified

Get to Know “Hitting Pan” Host and IPSY’s Senior Director of Content Bethany Blair

Published on May 15, 2025 • 6 min read

Beauty Picked Just for You

Get 5 products worth up to $70

Plus exclusive access to epic deals up to 80% off

Starting at just $14/month. Cancel anytime.

Get Started