Celebrating Hispanic Heritage Month and the Power of Latinx Beauty

Limited Edition Mystery Bags With Jenn Torres

In true IPSY fashion, we tapped one of our fave creators to design our Limited Edition Mystery Bags for September (dropping 9/15 in the IPSY Shop!) and show us exactly what it means to celebrate the beauty of living between worlds. For content creator Jenn Torres, who was raised in South Central Los Angeles by immigrant parents from Zacatecas, Mexico, the worlds of her upbringing are what truly shaped her identity: “I grew up in a Black and Brown community, and that cultural mix has always shaped how I move through the world—and how I express myself through fashion,” Torres shares. 

A huge part of her family life was ranchero and ranchera culture, a Mexican countryside lifestyle defined by farming, ranching, and cowboy spirit. So naturally, she brought elements of that into her full-size Mystery Bag design, which features a print of one of her favorite shoes: the bota. For her sample-size bag design, she shares, “I really wanted the bag to feel luxe and beautiful, but still playful. I’m someone who believes fashion and beauty should be fun, expressive, and bold.” So she chose a luxe burgundy velvet fabric for the exterior, then contrasted it with a fun cheetah print lining to nod to her Y2K-era fashion influences.

Latinx Brands to Love

IPSY wouldn’t be half the fun without our Latinx brands bringing bold color, unforgettable lip combos, and major innovation to our beauty stashes. These Latinx-founded beauty brands are shaping the industry, the future, and our routines one product at a time. Some of our favorites right now? For starters, SHADES BY SHAN just launched The Concealer with 40 inclusive shades—a major win for a Latinx brand. Another icon? JUST XIMENA with their You & Me in Miami Eyeshadow Palette, which feels like an escape to the vibrant streets of South Florida, thanks to its bold colors and captivating shimmers.

If you’re looking for more Latinx beauty brands to love and support, we’ve put together a whole list of them here for you to scroll through and enjoy.

The Future of Latinx

The beauty of being Future Fluent is creating a world that is entirely our own—mixing backgrounds, languages, cultures, hairstyles, and beauty rituals that represent everywhere we’ve come from and everywhere we’ll go. From your favorite creators to your favorite beauty brands, this is the future of Latinx—and it’s big, bright, beautiful, and here to stay.